If everyone has AI, where does competitive advantage move?
07 — The AI Arms Race

Everyone has AI.

Not just us. The client, the broker, the reinsurer and the competitor — all operating at machine speed, all buying from the same handful of model providers.

Our CompanyAI Workforce
BrokerBroker AI
ClientClient AI
CompetitorCompetitor AI
ReinsurerReinsurer AI

Five parties. Five AIs. The negotiation used to take three weeks of emails.

If everyone has AI…

where does competitive advantage move?

Eight candidate answers. Some are real moats. Some feel like moats for about eighteen months.

Select a card. Then argue about it — that argument is the point of the session.

AI capability may become a commodity.

How the organisation uses it may not be.