If everyone has AI, where does competitive advantage move?
02 — Transition
2026 → 2029
Five steps of capability. Watch what each one changes about who does the work.
LLMAnswers questions
COPILOTAssists people
AGENTReasons + executes tasks
AGENTIC AIPlans + coordinates + acts
AI WORKFORCESpecialised agents working across the enterprise
The technology changed.
But the bigger change is organisational.
What happens when every competitor gets access to essentially the same capability?